OUAI Detox Shampoo (300ml) – The "Deep Reset" for Your Hair & Scalp

OUAI Detox Shampoo is a high-performance clarifying treatment designed to act as a "reset button" for your hair. Unlike regular shampoos, this concentrated formula is engineered to strip away the stubborn layers of debris that daily washing often misses. Whether you are dealing with heavy styling product buildup, excess oil, or the dulling effects of "hard water" minerals, this shampoo restores your hair to its cleanest, lightest state, leaving it soft, refreshed, and full of natural volume.

Product Features
Apple Cider Vinegar (ACV): The star ingredient that acts as a natural exfoliant. It breaks down mineral deposits from hard water and balances the scalp's pH to increase shine.

Hydrolyzed Keratin: While most clarifying shampoos can leave hair feeling "stripped," OUAI includes Keratin to help soften and strengthen the hair fibers during the deep clean.

Chelating Agents: Specialized molecules that bond to and remove heavy metals and minerals (like calcium and magnesium) found in city water that make hair feel "crunchy" or stiff.

Melrose Place Scent: Infused with OUAI’s signature fragrance, featuring notes of Rose, Bergamot, Lychee, Cedarwood, and White Musk for a luxury spa-like experience.

Clean Formula: Completely free from Parabens, Sulphates, and Phthalates, making it safe for color-treated hair and keratin-treated locks.

Importance & Benefits
Eliminates "Product Overload": Perfectly removes dry shampoo, hairspray, and silicone-based serums that can weigh hair down and make it look limp.

Scalp Health: By removing the "suffocating" layer of oil and dead skin cells, it helps prevent scalp itchiness and creates a healthier environment for hair growth.

Restores Natural Shine: By stripping away the dulling film left by hard water minerals, it allows your hair's natural light-reflectivity to return.

Preps for Treatments: Using this shampoo before a deep-conditioning mask or hair color ensures the products can penetrate the hair shaft more effectively without being blocked by buildup.

Volumizing Effect: Hair that is free of heavy residue naturally has more "lift" at the roots and movement throughout the lengths.

Way of Usage
The "Once-a-Week" Rule: This is a powerful treatment. For most hair types, using it once a week is sufficient. If you use a lot of styling products or have very oily hair, you can increase this to twice a week.

Thorough Saturation: Wet your hair completely with lukewarm water. Rub a coin-sized amount between your palms to create a lather before applying it to your scalp.

Scalp Focus: Massage the shampoo deeply into the scalp with your fingertips. You don’t need to scrub the ends of your hair; the suds will clean the lengths as you rinse.

The "Rinse & Repeat" (Optional): If you haven't washed your hair in several days or have extreme buildup, a second light wash can ensure total cleanliness.

Pair with Moisture: Clarifying opens the hair cuticle. Always follow up with a nourishing conditioner or hair mask (applied only to the mid-lengths and ends) to seal the cuticle back down and lock in softness.